FTY Journal / Category

Brand Identity articles

3 FTY Journal guides collected under brand identity, with practical methods for identity and digital design teams.

Building a Flexible Visual Identity System

Separate stable brand principles from controlled variables, then build a visual grammar that can adapt across product, campaign, and editorial work.

Create a concise decision document that connects the business, audience, positioning, touchpoints, constraints, and feedback process.

Compare three typographic logo formats against name clarity, compact use, recognition, tone, and responsive identity needs.